How to Best Use Your Step and Repeat Backdrop?

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Step and repeat backdrops

Planning an event can be a daunting task. However, it can also be a fulfilling and exciting experience if you have the right resources.

A step and repeat backdrop is a commonly used promotional tool at events, including conferences, carpets, weddings, and trade shows. They get their name from the unique design where logos are spaced apart and repeated equally.

If you are looking to use a custom step and repeat backdrops, there are a few guidelines that you should follow to make the most out of them. The following tips will help you know how to best use them for your event.

1. Use Them to Grab Attention

To draw more people to your event or visit your store during a product launch, you can place a step and repeat backdrop outside. They will not only get attendees more involved in the event but also attract curious crowds off the street. Step and repeat backdrops are often used for raising awareness about events, product launches, or festivals.

During a product launch, you might be trying to get the product into the heads of your customers, reaching new markets, as well as bringing in established customers. A step and repeat banners are excellent as older customers will love showing their brand loyalty by standing in front of it, while target customers will have their curiosity piqued.

2. Go Big

You might be designing trade show table covers, but with step and repeat backdrops, you can go big. At times, large groups might want to click a photo in front of the backdrop. You need to ensure that the banners you order are extensive enough to accommodate more than 2-3 people. Moreover, the banner has to be tall enough so that they up the whole background in photos. All your banners have to be taller than the average individual, with the width depending on the venue.

When it comes to the logos on the banners, you have to be flexible. They have to be big enough for viewers to see, but they are not large enough to appear too aggressive or tacky in their advertising.

3. Focus on Lighting

Lighting is the key to a good photo. While setting up a step and repeat backdrop, you need to ensure the lighting is set up for people to get the most out of their photos. Rather than depending on natural light, you can add lights used in professional photo shoots.

Common lighting issues include glare, multiple people using flash photography simultaneously, and uneven lighting that causes shadows. As many people try to click photos at the same time with their flash on, the lighting is not going to be consistent. As a result, the quality of photographs is going to suffer. Moreover, poor lighting can cause glare, which disrupts the quality of the photos.

Before the event starts, it is better to test the banners for the right lighting. Take photos from different angles to test the lighting.

4. Make Sure It’s of High Resolution

Whenever you print your graphics on marketing material, whether custom printed table throws or step and repeat banners, you need to ensure that the resolution is high enough to handle the imagery. The banners are larger than regular prints and require higher resolutions to ensure that the graphics look vivid and crisp. In case brands work with studios that can’t print high resolution, it is highly likely that the graphics will appear blurry and pixelated.

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